3 Comments
Feb 15, 2023Liked by Adrian Speyer

Really interesting and kind of scary. We won't be moving to GA4 but to Amplittude. Any thoughts on that? Never used amplitude before

Expand full comment
author

Never used Amplittude myself, so sadly can’t give you any insight. Hopefully you can make the move before Google Universal Analytics shuts off.

Expand full comment
author
Feb 18, 2023·edited Feb 18, 2023Author

I’ve had more people asking me about Amplitude, so I will defer to this great article written by Analytics Evangelist Adam Greco https://amplitude.com/blog/amp-ga-questions

Expand full comment