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Artur's avatar

Really interesting and kind of scary. We won't be moving to GA4 but to Amplittude. Any thoughts on that? Never used amplitude before

Adrian Speyer's avatar

Never used Amplittude myself, so sadly can’t give you any insight. Hopefully you can make the move before Google Universal Analytics shuts off.

Adrian Speyer's avatar

I’ve had more people asking me about Amplitude, so I will defer to this great article written by Analytics Evangelist Adam Greco https://amplitude.com/blog/amp-ga-questions